Stop Guessing Where Your Ad Dollars Go
Not Another Attribution Tool
Attribution tools track people. We measure marketing. No tags on your site, no cookies, no pixel fires — just math.
Attribution Tools
The old way
Tags & pixels on your site
Installs JavaScript snippets and tracking pixels on your website to monitor every visitor.
Relies on cookies
Drops cookies in your customers' browsers — breaks when they opt out or use ad blockers.
Tracks individual users
Follows real people across the web, creating compliance headaches with GDPR and CCPA.
Blind to offline channels
Can only measure digital clicks — completely misses TV, radio, direct mail, and billboards.
Formula
The privacy-first way
We never touch your site
No scripts, no pixels, no code installed on your website — ever. We don't need access to it.
No cookies or tracking
We never track your customers. We only use aggregate spend and sales numbers you already have.
Just your data + math
You provide channel-level spend and sales totals. Our statistical models do the rest.
Measures every channel
TV, radio, direct mail, digital — all measured equally in one unified model.
Future-proof by design
Cookie deprecation, iOS privacy changes, ad blockers — none of it matters. MMM works with aggregate data, so your measurement never breaks no matter how privacy regulations evolve.
See What's Actually Driving Sales
Connect your ad spend to real sales data. Finally know which channels deserve your budget.
Statistical modeling that analyzes your sales data alongside marketing spend to reveal which channels are actually moving the needle — at scale.
Channel Contribution to Sales
Last 30 daysAI Insight
Google Ads drives 28% of your sales but only gets 22% of budget. Consider reallocating from Radio.
See the incremental lift each channel provides. Understand what sales would have happened anyway vs. what your marketing actually drove.
Incremental Sales by Channel
Last 30 daysGet AI-powered recommendations on how to reallocate budget across channels. See projected ROI before you spend.
Budget Optimization
Projected Additional Sales
+47 vehicles/month
Same Budget
$135,000/mo
Channel Contribution to Sales
Last 30 daysAI Insight
Google Ads drives 28% of your sales but only gets 22% of budget. Consider reallocating from Radio.
Test Budget Strategies Before You Spend
Model different budget allocations and see projected outcomes instantly. Make confident decisions backed by data, not gut feel.
Optimized mix balancing growth potential with channel diversity
AI Recommendation
This scenario offers the best risk-adjusted return. It shifts meaningful budget toward proven digital channels while maintaining enough traditional media presence to avoid coverage gaps.
Getting Started Is Simple
No commitment, no credit card, no risk. We do the heavy lifting so you can see the value before you invest.
Request Beta Access
Fill out a quick form to let us know you're interested. Tell us about your dealership and marketing goals — that's all we need to get started.
We Set Everything Up
Our team reaches out to you directly. We'll handle all the onboarding — connecting your data, configuring your account, and building your custom model.
Validate the Model
Review the insights and recommendations from your personalized marketing mix model. See exactly how your channels are performing and where to optimize.
Share Your Results
If you love the results, all we ask for is a case study. Help us tell the story of how data-driven marketing transformed your dealership.
No commitment required — just tell us you're interested.
Join the Future of Automotive Marketing
We're partnering with forward-thinking dealers to build the ultimate marketing mix modeling platform. Get early access and help shape what comes next.
Early Access
Be first to use our AI-powered marketing mix platform
Shape the Product
Direct input on features that matter to your dealership
Founding Pricing
Lock in exclusive rates as a founding member
Request Your Invite
Join 50+ dealers already on the waitlist
By requesting access, you agree to receive updates about Formula. Unsubscribe anytime.
Common Questions
Everything you need to know about Formula and how it can transform your dealership's marketing.
Marketing Mix Modeling is a statistical analysis technique that measures the impact of various marketing activities on sales. Unlike traditional analytics that track clicks and impressions, MMM analyzes the actual relationship between your marketing spend and vehicle sales, accounting for external factors like seasonality, economic conditions, and competitive activity.
Traditional analytics tools like Google Analytics focus on digital touchpoints — clicks, website visits, and online conversions. They can't see the full customer journey or connect offline activities (TV, radio, direct mail) to sales. Formula analyzes ALL your marketing channels together and connects them to your actual sales data, giving you the complete picture of what drives real vehicle purchases.
We integrate with 50+ advertising platforms including Google, Facebook, TikTok, Connected TV, radio tracking, and direct mail. For sales data, you can upload CSV or spreadsheet exports from any system you use. If you use it for marketing, we can probably connect to it.
Most dealerships see their first actionable insights within 10-15 days of connecting their data. Our models analyze your historical data (typically 2+ years) to establish baseline performance, then provide ongoing optimization recommendations. Many customers report measurable ROI improvements within their first month.
Yes. We use 256-bit encryption for all data in transit and at rest. Your data is never shared with third parties, and we maintain strict access controls. We also work with aggregated data where possible, minimizing privacy concerns in the post-cookie world.
Not at all. Formula is designed for marketing professionals, not data scientists. Our platform presents insights in clear, actionable language with specific recommendations. Plus, our customer success team includes automotive marketing experts who can help you interpret results and implement optimizations.
We offer a 30-day money-back guarantee. If you don't see measurable improvement in your marketing ROI within your first month, we'll refund your payment in full, no questions asked.
Yes! Our Growth and Enterprise plans support multiple rooftops. You can view performance across all locations or drill down into individual dealerships. This is particularly valuable for dealer groups looking to standardize marketing best practices and identify top-performing strategies to replicate.
Still have questions?
Our team is happy to walk you through the platform and answer any questions.